Making that transition from busiest stylist to salon owner in your business can be the hardest transition off all. Letting go of the clientele you have built up over many years who have made your salon what it is. With the pressure of feeling your clients will feel let down if you put your prices up or cut your hours on the salon floor. It is not just clients who we feel the pressure from but it can be staff to who you feel can resent when you are not on the shop floor because they don’t believe you are working just because you are physically not there.
But it has already taken so much hard work for you to open those doors every day and there were times you didn’t pay yourself and times you have worked more hours in one week that you didn’t even know was possible. Not everyone sees these times or appreciates the sacrifices you made.
So why is it important to make this transition??
Well here is the thing, a lot of salon owners tell me they “cannot afford” to take themselves of the shop floor because they earn most of the money, in some cases more than the rest of their team put together. What is my answer? In all honesty “you can’t afford not to” if you are the busiest stylist and the “Bread winner” then you have a job not a business but don’t worry we can change that.
If this is your current situation then you are the destination in your business not your salon. For you to be able to take a step back and grow your business you need to make your salon the destination and not individuals. (Next month’s blog will cover this – How to take a step back and grow your business).
So, let’s look at the why…. Here are 5 top reasons you need to take a step back
- Increase your business worth – If your exit strategy is to sell your business you could be devaluing it by being the busiest stylist as once that potential buyer takes you out of the equation your profits and revenue suddenly look very bleak. And therefore, the worth of your business is substantially low. However, if you are selling a business that operates without you, the figures and systems will not be effected and in turn increase the value of your business.
- Leave something profitable and successful – If your long-term goal is to pass down your business to the next generation start to think about what it is you are really leaving them? Because like above if you have always been the bread winner and the key source of income to the business are you passing down a business destine to fail? Without you in the equation what is the business worth to them?
- Can your business really grow if your firefighting? – Without taking a step back and dedicating time to analyse and plan your growth will it happen? Absolutely not so it is crucial to take time away from firefighting and look at what works and what doesn’t and areas for growth and improvement our industry is always moving and we must keep up. If your finding this a challenge to stick to regularly you probable need someone to make you accountable so it is probably time to find yourself a business coach or mentor to keep you on track.
- Take time out to raise your profile – New clients and opportunities are not going to come and knock on your door not in 2018 if there there for the taking someone will be ready to take it. To attract new clients and opportunities you need to be in the right places at the right time. Networking with your local businesses, industry leaders, media and inspirational people will all support you and your business goals. It’s all well and good us being busy in the salon but you also need to get out and shout about it not just on social media but building real relationships to remember “people buy from people they know like and trust
- You need a work life balance – Your business is everything to you I totally get it, but you also need down time and you need time to reflect and time to be inspired and motivated not just for yourself but your team as well. The culture of your business comes from you and you need to feel your best everyday can you honestly do that running a column 6 days a week on top of all the responsibilities of running a business? “You can’t pour from an empty cup” So make sure you have the balance right for you and your business.
Make 2018 your best year yet….
Specialist in Salon Success